Ishitva, founded in 2018, is a pioneering automation company reshaping waste management with AI-driven solutions. Its name, drawn from the Sanskrit 'Ishitva' meaning mastery and leadership, reflects a focus on intelligent waste sorting to enable a circular economy. Its flagship products, SUKA (AI-powered air sorting), YUTA (AI-powered robotic sorting), Sanjivani (an autonomous material-recovery facility), and the Netra AI Vision System, draw on ishitvAI to sort plastics, metals, and other recyclables with up to 98% accuracy. Serving recycling facilities, packaging plants, and waste-management centers, the technology boosts material recovery, reduces reliance on landfill, and keeps clients compliant with industry standards. Its work has reached both municipal and private sectors and earned recognition such as the Marico Innovation for India Award 2023. Processing as much as 6 tonnes of waste per hour, Ishitva's solutions advance sustainability and scale across many industries.