Since its 2020 launch, CleanHub has worked to keep plastic from reaching the oceans by intercepting it in coastal regions. Its plastic credit programme channels funding from more than 500 brand partners - Tru Earth and Perry Ellis among them - into verified waste collection in high-risk countries such as Indonesia, India, and Cambodia. Every kilogram is logged on the company's AI-driven tracking platform, certified under ISO 14064-3 by TUEV SUED, from pickup through to recycling or co-processing, ensuring nothing slips into landfill or sea. CleanHub's coastal operations have so far recovered more than 4.3 tons of plastic at sites including Latuhalat Coast in Indonesia, while creating fair employment and strengthening local waste infrastructure.