Without (Ashaya)

Recycling 'impossible-to-recycle' multi-layered plastic (MLP) waste, such as chip packets and textile scraps, into high-quality, sustainable materials and products such as the world's first recycled sunglasses made from chip packets, is the field Without (a brand under Ashaya) leads, a new-age material-science social enterprise reimagining waste management and poverty alleviation. Founded in 2020 and headquartered in Pune, its sunglasses, featured on Shark Tank India, Business Insider, and History TV, are polarized with 100% UV400 protection, durable, and include a QR code tracing their impact story, and it also produces ethical bottles, signages, and merchandise for hospitality and other sectors, ensuring supply-chain transparency. By ethically sourcing waste from local waste-picker collectives at premium rates, the company empowers marginalized communities, providing dignified employment, and with a patented technology and a team including former waste-pickers, scientists, and designers, Without processes MLP waste into traceable, eco-friendly products, contributing to a circular economy.