Recycling of hard-to-recycle materials, Zero Waste Boxes, free brand-sponsored recycling programs, and the Loop platform for reusable packaging, is the field TerraCycle leads as a global leader offering inventive solutions to eliminate waste, serving consumer-goods, retail, and municipal customers. Founded in 2001, it recycles items such as cigarette butts, cosmetics, and snack packaging, transforming them into raw materials for products such as benches and pallets, and operating in more than 20 countries it engages 200 million people and recycles billions of waste items a year. The TerraCycle Foundation focuses on river-plastic prevention, while partnerships with companies such as Walmart and Procter & Gamble enhance its sustainability impact, and TerraCycle has won more than 200 awards for social entrepreneurship and sustainable innovation.