Fero Labs, founded in 2016 by Berk Birand, operates as an AI-driven software company specialising in industrial process optimisation. The platform uses explainable white-box machine learning to provide real-time production predictions, automated diagnostics, and actionable insights - giving manufacturers the tools to cut costs, emissions, and waste by up to 10%. Customer industries include steel, chemicals, cement, and consumer goods, with clients such as Gerdau, Covestro, and Volvo achieving 233% average ROI and saving more than 200 million pounds of CO2 emissions. The platform's 'ExplainIt' feature ensures trust by making AI predictions transparent, helping engineers with minimal data science expertise address issues 90x faster.