Cercle X, legally Infinite Cercle Private Limited, set up in 2020, is a technology-driven waste management company dedicated to achieving zero waste through circularity. Its flagship Thinktrash platform, a SaaS solution, enables brands and municipalities to manage industrial waste with 100% traceability, supporting Extended Producer Responsibility (EPR) compliance and scrap trading via the ScrapTrade B2B marketplace. Cercle X operates a 12,000 MT capacity unit to upcycle multi-layer plastic (MLP) into boards and furniture, partnering with over 200 brands like Coca-Cola, PepsiCo, and Dr. Reddy’s. The company has diverted over 100,000 metric tonnes of waste from landfills and collaborates with 42,000+ traders and 30+ urban local bodies (ULBs) across India. Recognized as a CNN Hero of the Environment and featured in PwC’s NetZero Future50, Cercle X drives sustainability through blockchain-based interventions and innovative recycling offerings.