Founded in 2020, Cercle X, legally Infinite Cercle Private Limited, is a technology-driven waste management company dedicated to achieving zero waste through circularity. Its flagship Thinktrash platform, a SaaS solution, enables brands and municipalities to manage industrial waste with 100% traceability, supporting Extended Producer Responsibility (EPR) compliance and scrap trading through the ScrapTrade B2B marketplace. Cercle X operates a 12,000 MT capacity unit that upcycles multi-layer plastic (MLP) into boards and furniture, partnering with more than 200 brands such as Coca-Cola, PepsiCo, and Dr. Reddy's. The company has diverted more than 100,000 metric tonnes of waste from landfills and works with over 42,000 traders and more than 30 urban local bodies (ULBs) across India. Recognised as a CNN Hero of the Environment and featured in PwC's NetZero Future50, Cercle X drives sustainability through blockchain-based interventions and innovative recycling solutions.