What Happened Avery Dennison has recently made a $75 million investment in Wiliot, a company developing Physical AI for supply chains. As part of the deal, Avery Dennison becomes Wiliot’s preferred partner for inlay design, manufacturing, and commercial distribution.
Why It Matters Wiliot’s platform runs on battery-free Bluetooth Low-Energy sensors that feed signals into a cloud system, where AI and ML models convert them into real-time inventory intelligence, condition monitoring, and workflow optimisation. The platform already processes billions of sensing events across millions of products every month for global retailers and logistics operators. This technology expands the addressable market for supply chain visibility rather than replacing existing solutions.
Industry Context As businesses deploy AI to automate processes and drive efficient decision-making, the quality of underlying data becomes critical. Accurate, real-time sensing at the product level is foundational to making that AI perform. Retail, logistics, and food sectors — all under pressure to improve inventory accuracy and reduce waste — are the primary targets.
Our Take Avery Dennison has built its market position around enabling digital identities for physical products. Wiliot’s sensor layer is a natural and strategic extension of that. The investment accelerates adoption of item-level intelligence across sectors where getting visibility right has direct bottom-line impact and positions both companies at the centre of how physical and digital supply chains converge.
