GreyOrange Buys Site Bionics to Link Store Cameras With RFID Data

Connecting Computer Vision and RFID: GreyOrange Buys Site Bionics for Real-Time Store AI

GreyOrange is expanding its Physical AI strategy beyond inventory tracking with the acquisition of Site Bionics, a developer of AI-powered digital twins that turn existing security-camera footage into real-time information about store activity.

The acquisition brings together Site Bionics’ computer vision technology and GreyOrange’s gStore platform, which uses RFID to track individual products. Financial terms were not disclosed. The Site Bionics team has joined GreyOrange, with the technology set to enter gStore first before expanding into warehouse operations through GreyMatter.

The combined system aims to give retailers a clearer picture of what is happening on the shop floor: which products are available, where shoppers move, what they interact with and where items may be misplaced or lost.

Site Bionics uses AI models to analyse video from existing cameras, creating a continuously updated digital representation of the store without requiring additional camera hardware. Its video-language capabilities are also designed to let retail teams ask questions in plain language, for example, whether promotional displays have been set up correctly, instead of manually reviewing hours of footage.

Combined with gStore’s RFID data, the technology could help retailers connect shopper behaviour with individual product movements. That could support stock replenishment, loss investigations, store-layout decisions and analysis of where shoppers abandon products before purchase.

GreyOrange says the platform processes video on-site and uses anonymous tracking, with privacy and security controls built into the system.

The acquisition also fits the company’s existing retail footprint. GreyOrange said in September that its technology was operating across more than 3,800 retail locations globally, giving it an established platform for deploying additional store-intelligence capabilities.

The longer-term plan is to bring the technology into warehouse operations as well. That would extend the same approach from understanding product and people movement in stores to coordinating activity across fulfilment environments.

For GreyOrange, the deal is about connecting data that retailers have traditionally managed separately. RFID can show where products are; computer vision can help explain what is happening around them. Bringing the two together could make store operations more responsive, provided retailers can turn those insights into practical actions.